As a followup to my recent post about the necessity of a signboard when selling your home, I thought I’d take a quick drive around and get some snaps of some boards that I think capture the essence of a great marketing tool. Luckily for Adelaide home sellers, the quality of marketing services available to real estate businesses is outstanding and most agents take full advantage of them. Here’s a few samples of signs that have caught my eye…

North Terrace, Adelaide, marketed by Oren Klemich at Klemich Real Estate. Not a great photo on my part, snapped quickly while stopped at the traffic lights. This sign for a city property marketed by Klemich is simple and to the point. One large photo highlighting the grand entrance, contact details for the agent and a website. Simple but catching.
31 Sydenham Rd, Norwood, marketed by Sally Turner at Toop&Toop. I love the Toop signs, clean and simple. A vibrant colour section at the top to catch your attention, a large interior shot, agent contact number, and an individual property web address with a picture of an iPhone next to it. No descriptive text to clutter up the sign.
34 Chappel St, Norwood, marketed by Anne & Simon Tait at GaryJSmith Real Estate. This sign caught my eye from a fair way down the street. GaryJSmith use a vibrant blue as their corporate colour which really stands out. A great shot highlighting the courtyard is the main feature of the sign with a few brief bullet points and the company website with a web ID.
30/62 William St, Norwood, marketed by Matt Smith at Klemich. What do you do when a property doesn't have a hero shot? Use a big picture showing the benefits of the area. This sign is for a small unit in Norwood which is a short walk from the cafe strip, so a lifestyle shot was a great idea. Clean, uncluttered sign, no descriptive text, just the contact details and the agent website.

I’ve got pictures of quite a few more from other businesses, but I’ll save them for a future post. I’ll be keeping an eye out for some signboards that I think are pretty poor and put together a post with my thoughts. Stay tuned!